OBJECTIVE
The objective of this project was to create a poster to advertise the
upcoming Helvetica documentary.
PROCESS
The biggest challenge with this project was choosing a colour palette that
The biggest challenge with this project was choosing a colour palette that
appropriately represented the documentary. After choosing the colours,
the contrast between the copy and background became an issue, but
was resolved by changing the colours slightly. This poster was effective
in creating visual interest as well as showing individual letterforms of
the Helvetica font. The left alignment of the copy creates an illusion of
organization and order.
