OBJECTIVE
To create an effective branding package for a company of your choice
by designing a cohesive logo and stationary set.
PROCESS
The biggest challenge for this project was creating a balanced logo.
After filtering out many options, I decided on one of the logo designs
split in half with the brand workmark attached. The simple grid design
consistent throughout the stationary gives the brand a structured, yet
unique look. I successfully demonstrated the simplicity of the company
by creating a simple, yet bold colour palette for the brand.
